01 - Combine cream cheese, powdered sugar, and vanilla extract in a mixing bowl. Stir until smooth and creamy.
02 - Using a rolling pin, flatten each slice of bread into a thin, even sheet.
03 - Spread a thin layer of the cream cheese mixture along one edge of each bread slice and roll tightly into logs.
04 - In a shallow dish, whisk together eggs, milk, and vanilla extract until fully combined.
05 - In a separate bowl, mix together granulated sugar and ground cinnamon until evenly distributed.
06 - Immerse each rolled bread piece into the egg mixture, ensuring comprehensive coating on all sides.
07 - Heat unsalted butter in a large nonstick skillet over medium heat. Fry roll ups, turning frequently, until golden brown and crisp on all sides, about 2 to 3 minutes per side.
08 - Working while hot, either brush or roll fried roll ups in cinnamon sugar mixture to coat thoroughly.
09 - Serve roll ups warm. Garnish with maple syrup or a dusting of powdered sugar if desired.